CMS, Web Apps, & E-Commerce
There are those in the industry, believe it or not, that still argue that branding is less important on the Internet than in real-life. And that’s a shame. Because, in truth, it’s just the opposite. Yes, there was a time when dealing with the complex technology that was driving websites, blogs, e-commerce sites, and web apps meant that brand integrity had to take a back seat to functionality. But not anymore. Today, consumers not only demand sites to work flawlessly, but they also expect to have a full, rich experience when they visit their favorite brands online. And today’s technology allows us, more than ever, to create large scale, manageable SEO friendly sites that inspire confidence and trustworthiness.